Wikipedia defines Disruptive Technology as a technological innovation, product, or service that eventually overturns the existing dominant technology or product in the market. Disruptive innovations can be broadly classified into lower-end and new-market disruptive innovations. A new-market disruptive innovation is often aimed at non-consumption, whereas a lower-end disruptive innovation is aimed at mainstream customers who were ignored by established companies.
Is the Biophotonic scanner disruptive technology? I believe it is and will continue to be. Antioxidants are important to battling many of the more prevalent medical conditions in our world today, and aging. If you were to be totally honest with yourself, you probably have a desire to fight all of these conditions. Who wouldn't want to? That alone will be the driving force that will quickly make the Biophotonic scanner become disruptive technology. It will change the way the medial field prescribes supplements and diets to their patients. With a biophotonic scanner to give patients an accurate QUICK reading of their antioxidant levels, it will not be difficult to convince them that they need changes in their diet and supplements. Could the scanner lead to a healthier society as a whole? I think so and so do many others.
How would you have liked to be the one to distribute iPods to the world?
How about the microwave?
Television?
Telephone?
See the point?
With any disruptive technology there will be some that participate in the wave and are well rewarded, while others refuse to see.
Which are you?
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2 comments:
It is not very convincing when you have a company, such as Pharmanex, that brings the biophotonic scanner to the marketplace (licensed from Utah Univ.) and then uses this device to say it proves their product is the best. That is a little incestuous, to say the least.
If it were a 3rd party, like the NIH or FDA that had the scanner and then compared the scan results of many different products and Lifepak came out on top - that would be convincing. But that's not how it works.
It's kind of like the U.S. Soccer Team going to the world championships and insisting that they will only play if the referees are all American. But then they decide not to play, so they stand on the sidelines where the American referees they took with them shower them with praise... "You guys are the best, you are totally awesome..."
Get my point?
Scott-
I agree with what you are saying. A third party bringing the scanner to the market would have been ideal. The truth is there is no motivation for the FDA to promote a product such as the scanner. The truth is the scanner has held up in double-blind testing, so the fact is it works.
Thanks for your thoughts!
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