Thursday, August 06, 2009

Red Time vs Green Time - Using time effectively in your business?

Are you using your time you are investing in your business wisely? Recently I heard some great points on this topic and it really spurred on some thought process between my ears.

We all have a limited amount of time available to spend in our businesses. It doesn't matter if this is 2-3 hours a week or 20 hours a day, there is a limit. Are you using this time wisely? Are you being the most productive you can in this time frame?

What is the key skill in our business? Making contact with people correct? It is this contact and exposure to people that helps us distribute product and grow your busines and in turn your income. Take the time you have available to invest in your business, and divide that time into red time and green time.

Red time is that time frame that it would not be appropriate to be calling or otherwise directly conversing with people. For example, making a call to a potential business partner at 2:00 am would not be a real productive idea. There are things that can be done during this red time. Things such as composing email, writing blog entries, reading, etc. These things are a vital part of the business, but can be done during your red time as it doesn't involve others.

Green time on the other hand is that time of the day when contacting potential partners is exactly what you should be doing. This could take the form of meetings, phone calls, messenger or other means, however it's direct interaction with potential partners. Green time is NOT the time to be taking care of the items listed above that can be done during red time. You will be much more productive if you spend your green time working on being in contact with others.

You will be much more productive in the time you have available if you reserve green time activities for green time and red time activities for red time. You will notice yourself feeling much better about what you are getting accomplished and in all honesty you will be much more productive in your business. A pleasant side-effect of this is that your income will grow as well. Ask yourself - "Am I using my time most produtively?"

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